Case · Artisanal export storefront · India
Conifer Handmades
A handmade-goods export storefront, restructured so buyers can find what they came for.
- Build
- Alibaba TrustPass storefront
- Based
- India
- Market
- Global export
- Scope
- Homepage → Navigation → Discovery
- Live
- coniferhandmades.trustpass.alibaba.com
The product
Artisanal Export Storefront
Strong products, finally easy to find.
Conifer Handmades is a large-scale artisanal exporter, selling handcrafted textiles, jewellery and homeware through an Alibaba TrustPass storefront, to buyers across the Americas, Europe, the Gulf, South Asia and Africa. The products were never the problem. The storefront was: the homepage carried no clear hierarchy, and several of its features made navigation and discovery harder than they needed to be. Reidify treated it as a product problem rather than a visual redesign, rebuilding the homepage structure and refining the existing features around how buyers actually browse a catalogue this large.
The numbers
1,208,315
monthly search impressions
July 2026
451,938
monthly search impressions
October 2025, before the rebuild
Hierarchy first
The homepage was rebuilt around a clear visual hierarchy, with calls to action that say what they do. Nothing was bolted on that the storefront did not already support, because the platform sets the limits and fighting it would have cost more than it returned.
Less to carry
Layout and content structure were tightened to cut how much a buyer has to hold in their head before they reach a product. On a catalogue this wide, the cost of one extra decision is paid on every visit.
Features that earn their place
The existing storefront features were streamlined rather than replaced, judged against how traffic actually moved through the store and what buyers were plainly trying to do.
What the rebuild delivers.
Hierarchy that leads
A homepage built around clear visual order, with calls to action that say what they do.
Less to hold in mind
Layout and content structure tightened so buyers carry less before they reach a product.
Features, streamlined
Existing storefront features refined for usability and speed rather than replaced.
Built on real behaviour
Decisions aligned to how traffic actually moved through the store, not to taste.
The build
Found.
Monthly search impressions went from 451,938 before the rebuild to 1,208,315 nine months later, and monthly orders from 17 to 41.
Atmosphere
Every visual.
Generated imagery. It carries mood and scale, it is not evidence, and every rail below says so.
Outcome
A storefront restructured around how buyers actually browse. Between October 2025 and July 2026, monthly search impressions rose from 451,938 to 1,208,315, search clicks from 9,236 to 24,170, and monthly orders from 17 to 41. The rebuild is one of several factors across that window.
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