Case · E-commerce · Sweden
DREAM LUX
A black-and-gold Shopify storefront for a Swedish hair-extensions brand, live at dreamlux.se.
- Client
- Dream Lux
- Market
- Sweden
- Year
- 2026
- Build
- Shopify · Horizon
- Scope
- Storefront → Catalogue → Live
The product
Förlängningar, förfinat.
Extensions, refined.
Dream Lux is a hair-extensions brand for the Swedish market. Reidify built its storefront on Shopify end to end, entirely in Swedish: a dark brand zone in black and gold anchored to the brand's real logo, warm ivory shopping pages that keep the catalogue readable, a shade-led product architecture, and core pages structured for customers and search alike. The whole build stays native-first and fully reversible, with about 45 lines of custom code in total.
A storefront held to the same standard as the product it sells.
Foundation
A native-first build on Shopify's Horizon theme: every change a theme setting where one exists, every custom line reversible, and all work isolated on its own theme so the store can evolve without risk.
The luxe pivot
The brand's real logo revealed a black-and-gold identity, so the design was re-anchored around it: a dark brand zone for the header and footer, restrained gold on primary actions, and warm ivory shopping pages for readability.
The catalogue system
A shade-led catalogue with colour and length variants, planned before the first product existed, plus a four-slot image system per listing and one strict rule: no claim enters the store without written confirmation.
What the brand gets.
Black & gold, disciplined
A luxe identity anchored to the real logo, applied with restraint.
Swedish end to end
Every storefront surface in Swedish, with zero residual English.
Reversible by design
Native settings first and about 45 lines of custom code, all isolated and undoable.
A catalogue with integrity
Shade-led structure, a planned variant architecture, and no unverified claims anywhere.
DREAM LUX in fifteen seconds. Sound on.
The build
Live.
A verified storefront, live at dreamlux.se: 328 theme files checked with zero offenses, an accessibility and performance pass, and a catalogue architecture built to grow.
Atmosphere
Every visual.
Generated imagery. It carries mood and scale, it is not evidence, and every rail below says so.
Live site
Not a render. The site.
Unretouched screenshots of DREAM LUX as it runs today, captured 28 July 2026. Nothing here is colour corrected, because correcting it would make it worth less. Open dreamlux.se and check them.
01Livedreamlux.se · 28.07.26
Outcome
A complete Swedish storefront for Dream Lux, live at dreamlux.se: black and gold where the brand speaks, warm ivory where customers shop, verified clean across 328 theme files, and built so every future change stays safe and reversible.
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