THE LAB · EXPERIMENT 09
Coldwater
One answer, read with cold hands.
The idea
Most weather apps show everything at once. A swimmer at dawn needs one number.
Coldwater asks what a forecast becomes when it is designed for one decision: the water temperature as the largest thing on the screen, set against its own scale, then tide, swell, wind and first light in quiet rows below, and a short, plain note on what cold water does to you, without telling anyone it is safe.
Product designData displayMobile-first UI
in production
in production
in production
in production
What it proved
A forecast concept where the hierarchy does the work, so the answer is readable at a glance in poor light.
When people read a screen in a hurry, the order of information is the design.